Mastering GoHighLevel Conversations: How to Manage SMS, Calls & Emails Efficiently

The Conversations tab is where all communication with leads and clients lives. It pulls messages from forms, funnels, automations, and direct replies into one central feed. You can view SMS, emails, and even missed calls in a chronological timeline — helping your team respond faster. If you’re managing multiple users, assign conversations automatically by team or location.

To enable SMS and calling, GoHighLevel integrates directly with Twilio. Here’s how to set it up:

1. Go to Settings → Phone Numbers → Add Number.
2. Connect your Twilio account or provision a new number inside GHL.
3. Assign that number to a user, workflow, or location.
4. Enable call recording (optional) and voicemail drops.

Once connected, you can send SMS, receive replies, and even make outbound calls right inside GoHighLevel.

GoHighLevel supports both Gmail and Microsoft Outlook integrations. This means emails sent from your CRM appear as if they’re coming directly from your regular inbox. To connect:

1. Go to Settings → My Staff → Edit User → Integrations.
2. Select your email provider and authenticate.
3. Test by sending a message from a contact record.

Once configured, email threads automatically sync into Conversations for full context.

GoHighLevel lets you save pre-written SMS or email templates for quick responses. You can include dynamic variables like {{contact.first_name}} or {{appointment.date}}. Templates ensure consistency across your team and save time. We help agencies set up branded template libraries for sales, reminders, and support.

Missed call? No problem — set up an automation that sends a text like: “Sorry we missed your call! How can we help?” You can also trigger follow-ups for unread messages or abandoned chats. Combine workflows with pipeline stages to automate communication from lead capture to close.

For larger teams, tagging conversations by campaign, source, or lead type keeps your inbox clean. Use filters to view only unread messages, assigned users, or priority clients. We also recommend color-coding tags for quick visual identification.

Want to go omnichannel? GoHighLevel integrates with WhatsApp via API and Facebook Messenger. All messages appear in your Conversations tab — no switching platforms. This is ideal for agencies handling client chats from multiple ad campaigns.

The Conversations tab isn’t just for communication — it’s also a data goldmine. You can track response times, message volume, and call outcomes. GoHighLevel’s Reporting → Conversation Stats page helps identify which team members are closing the most deals. For agencies, we build custom dashboards to visualize message-to-revenue conversion rates.

- Respond within 5 minutes to new leads — response speed directly impacts conversion. - Use short, conversational texts (under 160 characters). - Keep all communication in one thread to maintain context. - Use emojis and names naturally to personalize messages. - Set up alerts for missed calls and unread messages.

GoHighLevel Conversations gives your business a true communication command center — uniting calls, emails, and texts in one streamlined interface. When combined with smart automations and analytics, it becomes one of your most valuable sales tools. Want us to help set it up for your agency or team? Book a consultation today and our experts will configure everything for you — from Twilio setup to workflow automation.