GoHighLevel isn’t just a CRM — it’s also a fully functional business phone system.
You can make and receive calls, send SMS messages, track missed calls, and record conversations — all from one dashboard.
In this guide, we’ll walk you through **configuring your phone system in GoHighLevel**, step-by-step, including Twilio integration, number setup, and automation options.
1. How the GoHighLevel Phone System Works
GoHighLevel uses Twilio
as its backend provider for voice and SMS.
When you connect a Twilio account or buy numbers directly inside GoHighLevel, all calls and texts are routed through Twilio’s secure network.
Each sub-account or location in GoHighLevel can have its own dedicated phone number and call routing settings.
2. Connecting Your Twilio Account
To get started:
- Go to Settings → Phone Numbers → Connect Twilio.
- Enter your Twilio Account SID and Auth Token.
- Click Save to connect.
3. Buying or Adding a Phone Number
After connecting Twilio:
- Go to Settings → Phone Numbers → Add Number.
- Search by country, area code, or feature (Voice/SMS).
- Select your desired number and click Buy.
4. Assigning Numbers to Users or Locations
You can assign phone numbers to specific team members, departments, or locations.
Go to Settings → My Staff → Edit User and choose the number to associate.
Each location can have its own default outbound number and call routing rules.
This is especially useful for agencies managing multiple client accounts.
5. Setting Up Call Forwarding & Routing
Want calls to ring on your cell phone or multiple team members?
Go to Settings → Phone Numbers → Edit and choose Forward Calls To.
You can forward to:
- Your mobile phone
- Another team member
- A ring group
- A voicemail box
6. Enabling Call Recording and Voicemail
GoHighLevel allows automatic call recording for inbound and outbound calls.
To enable:
- Go to Settings → Phone Numbers → Edit.
- Toggle Record Calls to ON.
7. Setting Up Missed Call Text Back
This is one of the most valuable automations for small businesses.
Go to Settings → Phone Numbers → Missed Call Text Back and toggle it ON.
Enter a message like:
“Hey! We just missed your call — how can we assist you today?”
Leads that text back will automatically re-enter your CRM workflows for follow-up.
8. Tracking Calls and Measuring Performance
Go to Reporting → Call Reporting to view all call logs, durations, and outcomes.
You can filter by user, date, or number.
Pair this with pipeline stages to measure conversion rates from calls to closed deals.
We also connect call data to
Google Analytics 4 (GA4)
for cross-channel tracking.
9. Troubleshooting Common Phone Issues
- **No audio during calls?** Check your browser microphone permissions.
- **Calls not ringing?** Ensure call forwarding is enabled correctly.
- **SMS not delivering?** Verify Twilio message compliance for your country.
- **Caller ID missing?** Assign a default outbound number under Settings → Company Info.
If you need expert assistance, our
GoHighLevel Support Team
can configure everything for you.
Conclusion
Once your phone system is configured, GoHighLevel becomes a true communication hub — handling calls, SMS, and automations all in one place.
A properly set-up system means faster response times, better client engagement, and more conversions.
Want our team to set up your Twilio connection, routing, and call tracking professionally?
Book your setup session today.
Want this set up in your account?
Book a CallOur GoHighLevel experts can build it for you — fast.
